As you can imagine, the regional AAFES manager was not super happy about our request that he reduce shelf space dedicated to hard alcohol. Afterall, AAFES operates for profit. It’s a unique organization that provides service members with good retail services and circulates a portion of their proceeds into various morale programs. And, they operate for profit. And, booze makes money (as does tobacco and junk food).
In any event, despite his misgivings, when presented with our data, our regional AAFES manager had little choice…he reduced the linear shelf space of hard alcohol and limited container sizes to .75 liters. (Math is interesting…in one meeting the manager revealed his quarterly profits from hard alcohol. It was a lot. We did some quick napkin math and showed him the profit value to AAFES for each sexual assault in my Brigade. It was sickening, and inarguable).