- So why give away the bits? Well, traditional book publishers have three big imperatives today: (1) protect print sales for as long as possible (in order to fund a longer-term transition to a workable new business model); (2) help keep physical bookstores in business (for the reasons set out in this article by Julie Bosman); and (3) do anything possible to curb the power of Amazon.com, the publishers’ arch-frenemy. Bundling bits with atoms helps on all three fronts.
This is a very plain blog with quotes from and links to articles I found interesting, thought-provoking, or relevant to the times. Linking is neither endorsement nor condemnation. Run by http://willslack.com
20 November, 2012
Why publishers should give away ebooks | Rough Type
Why publishers should give away ebooks | Rough Type: The only technology you need to read a print book is the eyes you were born with, and print continues, for the moment, to be the leading format for books. If you start giving away downloads with print copies, you shake things up in a pretty big way.